Together with our creative partners, Carbon VFX, we created a vibrant, colorful, and hyper real world for the launch of Barbie EXTRA dolls. The dolls start out in a gummy and bubbly white 3D world and as they enter this imaginative and fun environment, they bring the EXTRA and the world fills up in color, glitter, and emojis. We wanted transitions and graphics that were cool and native to social platforms that girls love and relate to. We translated this visual style to video content for product advertising targeted to kids as well as a brand launch music video, created original music and TikTok-inspired choreography. A lot of love and labor went into this brand launch and proved to be successful as the dolls flew off the shelves at retail on a global scale. Oh my wow!