The world of Barbie is full of products that bring her world to life. From magical mermaids and unicorns to caring for puppies and kittens in the DreamHouse with her sister and friends, Barbie’s storytelling possibilities are endless. With each new season, our team brings this world to life through a wide array of creative assets that support the Barbie product line across Spring and Fall campaigns.

Each season, we design a world for reach toy to live that will inspire kids how to play. We composed original music with Beta Petrol to create tracks that are both memorable and poppy where kids would sing along as they watch and play with their dolls. Each piece of creative has consistent brand elements such as having the product name in both the opening and ending of the song, a visible and recognizable logo, and a beautiful end shot that showcases the toy in a clean and modern way to help parents find the toy on and off the shelf.

Our assets are designed to be easily localized, ensuring seamless integration into global marketing campaigns. This adaptability is key in creating video content that resonates across all regions and audiences.

This is the world of Barbie, where You Can Be Anything.