Barbie Color Reveal was introduced as a new segment within the Barbie brand portfolio, designed to captivate older girls who love surprises and are into fashion and hair play. To bring the product to life, we created a suite of video content for each product series that drew inspiration from the on trend unboxing videos shared by familiar and influential creators. Our creative approach aimed to deliver a cool, aspirational, and relatable tone with bold eye candy digital backgrounds that popped across both social and digital platforms.