Each year, Apple announces new and innovative products to the world. To celebrate how far Apple products have transformed throughout the year, we created this animated film in partnership with Buck. Throughout the animation, we take you through the many different products designed by the team at Apple and how much has truly changed throughout the years. Overall, this film featured over 67 products.

On September 10th, 2019, this film aired at the Steve Jobs Theater for Apple’s Keynote Event to launch the all new iPhone 11 Pro, iPhone 11, Apple Watch Series 5, and iPad with the latest on Apple Arcade and Apple TV+.

“Give people wonderful tools, and they’ll do wonderful things.” - Steve Jobs