On Snapchat, connecting with your real friends and family all starts with a single Snap. But Snapchatters know that a single Snap means so much more. A Snap is raw, spontaneous, and immediate in ways that a text message or picture is not. It’s one of the most engaging ways to communicate exactly what you’re feeling, thinking, or doing in a precious, fleeting moment.

Snap returned to the 2025 IAB NewFronts with the new “Say it in a Snap” brand campaign, announcing new tools and programs for brands to leverage the power of a Snap and reach the growing audience of over 900 million monthly active users. Advertisers will be more empowered to show up on Snapchat just like Snapchatters – engaging with them on their terms, within the spaces they love, and in the language they understand.