Whether it’s Mother’s Day or Friendship Day, we create bespoke creative for Snapchat that highlights creators and custom lenses to showcase the unique joy each holiday brings. These Snaps are distributed to Snapchat’s 900M+ users via the official Team Snapchat account.

These holiday lenses are designed and created with both internal and external lens partners and generates upwards of 300M+ unique views with our Friendship Day campaign being one of the most successful lenses and mass snaps to date.

For Memorial Day, we partnered with Children of Fallen Patriots through this collaboration, we helped drive $25k in direct donation.

This was the first initiative to showcase our new brand messaging where we leaned into UGC Snaps to make it a more unique experience that resonated with how users use the platform on a day to day basis while still capturing the essence of a traditional mass snap.