Drive Video Creation was a growth initiative aimed at encouraging viewers to join Snapchat and explore the platform’s wide range of creative tools, including customizable templates and vast music library.

This campaign featured Snap assets such as grey text bars, Bitmoji reactions, and contextual messaging to demonstrate how even a simple Snap to a friend can spark a conversation. By showcasing the ease and creativity of using templates, we inspired users to start snapping and engaging more fluidly on the platform.